Amazon PPC is tough. It’s especially tough for new sellers who don’t have the historical data to make smart decisions. You need a tool or software that can help you optimize your campaigns so you can get the most out of your budget.
To help, we’ve gathered up some of the best Amazon PPC software to make your life easier. Some are free, and some cost a bit of money, but all will save you time and help you get better results from Amazon advertising.
The set of Amazon tools that I’m about to share with you has been developed by Amazon advertisers for Amazon advertisers. They’re battle-tested, enterprise-level software built over the years by experts who know what really works for sellers on the platform.
So, without further ado… Here are some of the ideal amazon PPC optimization tools you need to use right now!
Have a look!
Table of Contents
Amazon PPC Optimization Softwares
Helium 10 is a one-stop solution for Amazon sellers with various tools that can help, from product research to optimizing your listing to running successful PPC campaigns. Helium 10 has a keyword research tool called Magnet, which allows you to search for high-volume keywords.
It also has another tool called Cerebro that will enable you to narrow your search for the most relevant data on a product’s keyword, such as historical search data, ranking data, search volume, number of competitors ranking on the keyword, etc. For listing optimization, there is another tool called Scribbles that can help you write effective titles, descriptions, and bullet points.
This software comes with a free trial for a specific period of time, which gives you a good opportunity to understand the working of this tool before purchasing.
2. Jungle Scout
Jungle Scout is another one of the most popular Amazon seller tools that can help you research, track and manage your products. This tool will help you analyze the competition and find out how to price your products competitively in order to get more sales. Jungle Scout also has a built-in profit calculator where you can monitor how much profit you’re making from each product sale.
3. Scale Insights
The next on the list is Scale Insights. It is an all-in-one data analytics platform for Amazon sellers that offers keyword intelligence, search term reporting, and ad automation.
The AI-powered software can help you make smarter decisions in your marketing strategy by providing predictive insights based on historical data from the market. This can allow you to predict trends, so you can make adjustments to your campaigns before they become issues in the future.
This Amazon PPC Software also comes with a free trial of 30 days, giving you an excellent chance to understand the tool and check its effectiveness without making any purchase.
Moving forward, BidX is one of the other famous tools for Amazon sellers to automate their bidding strategy and save time. You can choose from automatic or manual campaigns and customize them according to your needs.
With BidX, you can choose from various features such as keyword optimization, traffic distribution, and more! It also provides real-time data about how well your campaigns are doing so that you can make adjustments in case something isn’t working out well for you.
The fifth AMZ PPC tool is Sellics. It is a PPC automation tool that helps Amazon sellers to enhance their business.
It has several packages based on user needs. With the help of this tool, you can monitor all types of ads like sponsored products, brands, and display ads. You can create a campaign to bid for a product, estimate profits, and track performance in real-time.
The next PPC software on the row is the scope app. It is one of the most popular PPC management tools among Amazon sellers.
This AMZ PPC tool helps you optimize and manage your ads with features like keyword research, product listing optimization, and competition analysis. A scope is an excellent tool for beginners and advanced sellers who want to make money on Amazon.
7. Unicorn Smasher
Unicorn Smasher is the other best free tool available on Amazon that helps sellers in keyword research and product selection. It gives you complete details about the product like sales estimates, review count, average rating, etc., which helps you in selecting profitable products.
8. PPC Entourage
Last but not least is PPC Entourage. It is popular software that manages your campaigns and automates many of your day-to-day tasks like bid management, reporting, and analysis.
I hope all the information discussed in this article proves useful to take your Amazon business to the next level. To know more about the latest trends in Amazon PPC optimization Software, stay tuned!