Last updated on June 7th, 2021
The eCommerce market has proved to be one of the most difficult and competitive business areas over the last decade or so. However, for most companies, digital marketing remains the most important contributor with respect to increased sales and revenue.
Neglecting digital marketing especially when you are into the eCommerce business is one of the drastic mistakes you can do.
As competition grows, eCommerce businesses that haven’t yet jumped on the digital marketing field will find it increasingly difficult to compete with their competition.
This article will walk you through some of the most critical digital marketing factors in order to maximize your eCommerce profits.
Digital Marketing Tips For Ecommerce Business
1. Embrace the use of digital signage
Digital signage draws a lot of attention, but to be honest it is also highly underestimated. Digital displays, according to studies, attract four times more publicity than conventional signs such as banners and posters.
This form of digital marketing has a lot of advantages and could help eCommerce businesses stand out from the rest.
Make sure the digital signage is in an appropriate location, such as a busy road, escalators, or places where people are likely to stay so that this technique functions effectively.
2. Google Ads
Running Google ads is a very important factor for any eCommerce company. When a client searches for something interesting, Google ads enable you to advertise your goods and services at the top of the search engine results page (serp).
Using Google advertising as a digital marketing tool will help you drive a lot of traffic to your website, which will eventually lead to sales!
3. Social media
In today’s world, the value of social media marketing is highly important. Facebook and Instagram are at the top of the social media list as the majority of the people especially youths are highly active on these sites.
Users of social media can interact with brands easily and directly without any hustle. You can tailor your advertising to reach your ideal audience based on factors such as place, age, occupation, and interests, etc
4. Optimize your email campaigns
One of the most important aspects of the sales funnel/digital marketing strategy is email marketing campaigns. Here are a few basic optimization tips that are often missed or ignored, which will result in missing out your potential customers.
A welcome email strengthens the bond between your company and your potential customers. It increases the likelihood of potential targeted deals and upsells.
Provide relevant information
This is basically referred to as lead nurturing in marketing terms. Maintaining interest in your prospects without bombarding them with sales pitches goes a long way toward building trust with them. Providing valuable and interesting content keeps your brand at the forefront of your customers’ minds.
Send coupons and deals
Everybody enjoys a good bargain or a good discount. In an experiment conducted by an online store, who distributed coupons through all of their social media platforms surprisingly saw a 272% increase in conversions. That’s outstanding!
Email surveys are a great way to learn more about your customers and your business. This will help you to better your products or understand where you are lacking in terms of performance etc. Don’t take this lightly, always ask for feedback!
Reminders for your wishlist
Reminders, price rises, birthday wishes, and low stock notices will keep them involved and interested in your business. It gives you direct access to your customer’s mind, which you can monetize easily. Keep sending reminders of your customer’s wishlist.
It’s hard to explain the significance of reviews and ratings as they play a major role in your eCommerce business. If you’ve ever shopped online, you know how important product reviews are before making any purchase.
I’m pretty sure when you are purchasing something on Amazon the very first thing you will look into is the reviews of other people who have already bought it.
The majority of consumers believe reviews because they reflect another buyer’s experience with the product and how satisfied they are with the product.
Customers’ reviews or recommendations on goods have a significant impact on a buyer’s decision. Reviews will inform prospective buyers about the seller’s reliability in delivering what they have promised. So make sure to get good reviews and ratings for the product you are selling out.
With their large followings and ability to influence people with the purchasing decisions, without a second thought influencers have dominated the digital marketing industry.
The key here is to identify the relevant influencers who have an audience/following with respect to your target audience. Micro-influencers are known for having a more open and personal relationship with their fans. As a result, when comparing with major celebrities, micro-influencers seem to yield better results.
If you want to see some great results in your eCommerce business, you must make sure to implement digital marketing strategies consistently. At each point of the marketing funnel, businesses must select a strategic and tactical digital marketing tool.
Some digital marketing strategies might work for your business, some might not. So always do some AB testing and select the one which works well for your business.
A quick look into the digital marketing tips for eCommerce business
- Embrace the use of digital signage
- Google Ads
- Social media
- Optimize your email campaigns