Top 5 Features Your Online Marketplace App Needs in 2022
Mobile applications have taken over the world and how! Within such a short time, mobile applications have proved to be the undisputed ruler of our activities and day-to-day functions.
Even routine tasks such as making payments, ordering groceries or food, online shopping, watching movies, TV shows, sports, etc. are heavily reliant on the use of mobile applications.
Nevertheless, change and upgrades happen every day. The mobile app industry is undergoing facelift after facelift with new innovations in technology.
And when it comes to marketplace mobile app development, innovation is a necessity to cater to the ever-evolving needs of the consumer.
Attracting and more importantly retaining a loyal customer base is the foundation upon which retail shopping apps function.
Here, we explore some of the new innovations of Marketplace mobile apps that improve the overall performance and growth of your business. We also discuss how to get an app developed from some reputed mobile app development company in Kochi. An app development company will play a big role in the overall success factor and popularity of your mobile app.
So what are some of the new innovations we can expect to see in mobile applications in 2022?
- Image and Voice Search
The search bar is a staple in marketplace applications ever since its inception. But now the search game has been upped to include image search and voice search as well.
Voice search is an option wherein you can activate voice commands to search for the required product in place of typing out the name.
Image search is essentially the reverse of the traditional search option – instead of typing the name of the product you wish to find, you can upload an image of the product and find the same or similar alternatives to the product within the marketplace application.
- Multiple Payment Options
Having a solid, safe and secure payment gateway is one of the essential components of a successful marketplace application. The efficiency of the payment portal could make or break your retail app.
Payment gateways have expanded to include almost every type of mode of payment there is, so as to have seamless payment options for everyone. Some of the popular payment options you can find in apps these days are:
- Debit card
- Credit card
- UPI
- Wallets
- Net Banking
- Mobile Banking
- Cash On Delivery
- Buy Now Pay Later
- Redeeming Gift Cards
Apps also have the feature to save your payment credentials so that you need not enter the card/netbanking/wallet/UPI details every time you need to make a purchase thereby saving up on time and efforts.
- IoT Enabled Apps
The Internet of Things or IoT is what the future looks like. IoT devices have already started to find their way into our homes thanks to Google’s Echo and Amazon’s Alexa. But IoT has also managed to trickle into the retail marketplace as well – both virtual and physical.
On the physical front, IoT enabled shops are sprouting up in different parts of the world with features like cashierless payment systems, in-store buyer behavior tracking and personalized retail marketing and content delivery to name a few.
And on the virtual front, IoT enabled retail apps is the latest trend in online marketplace apps in the coming years.
- Augmented Reality
Augmented Reality or AR is a growing segment that has permeated the retail application market as well. With try on features, immersive display experiences and improved user experience, augmented reality is here to stay for the long run.
Two of the major areas where AR seeps into marketplace applications are:
- Virtual Try On
This feature allows consumers to try on the products such as dresses, accessories or even makeup products with the use of mobile camera and AR technology to have as close to an in-store experience as possible.
It has become a game changer in retail applications and has been successfully integrated by Lenskart, Nykaa, etc.
- Preview Placement
The preview placement feature allows consumers to select their particular desired product and place it in their home or office space, as desired by the consumer.
This offers a real-time glimpse on how the product will fit into the consumer’s space, giving a fair idea how it would look and thereby reducing the chances of returns or exchanges of the product.
- Chatbot
Customer service chatbots are a new feature in online marketplace apps that we see nowadays.
The main advantage of rolling out a chatbot instead of employing a person is that it offers 24*7 service, for any customer anywhere in the world, reduces the valuable man time and effort required to filter valid/ genuine requests from the haystack as well as provide succinct, automated replies and suggestions as a first-level basis.
As times change, trends and technology also undergo major upheaval, especially when it comes to mobile marketplace applications. With the prevalent pandemic situation around the world, digital marketplaces seem like the not-so-distant future of shopping.
Staying ahead of the curve is what companies strive for right now, and we at Zartek are one of the leading technology and digital transformation companies in the country. Our robust mobile application development wing has been a revolutionary force in the changing landscape of mobile applications. So what are you waiting for, check out our range of mobile app development services.
Read: Mobile apps are transforming brick and motor experience
