10 Brand Tone of Voice Examples to Create your own

Admin February 6, 2023February 6, 2023

Creating a brand voice is an important aspect of building a strong and recognizable brand. A brand voice is the personality and tone that a brand uses in its communication and messaging, and it helps to differentiate a brand from its competitors.

Your brand’s tone of voice is an essential part of your overall identity, and it’s important to get it right. Crafting a unique and recognizable tone of voice can help you stand out from the competition and resonate with your target audience.

It’s not always easy to come up with something original, but luckily there are plenty of inspiring examples you can learn from. With this guide, you’ll get 10 examples of brands that have successfully created a unique tone of voice, as well as tips for how to craft something similar for your own brand. From the comical to the sophisticated, you’ll find something to inspire you. So let’s get started!

Table of Contents

10 Brand Tone of Voice Examples

a. Skittles

First up is skittles. This brand is a classic example of how a playful and quirky tone can work to your advantage. While more serious brands like to proclaim that “no one does things our way”, Skittles lets their customers know that “we only do it our way”.

This simple change makes all the difference in their tone, turning a boastful statement into a light-hearted one. This playful approach is carried through their website and social media posts, creating a fun and welcoming tone that endears their audience to the brand.

b. Wendy’s

Wendy’s is a great example of how a brand can use humour to connect with their audience. Rather than taking themselves too seriously, they poke fun at themselves and the things they’re known for, while still maintaining a serious and professional brand image.

For example, they recently celebrated the launch of their new pretzel bun by combining their new creation with one of their most popular menu items – the Baconator. This humorous approach is something that all their fans have come to expect and is a great way to humanize their brand.

c. Mailchimp

Mailchimp’s approach to brand identity is strong and consistent, but also friendly and welcoming. Their voice is playful and positive, reflecting their overall brand identity.

They have a silly approach that makes light of their role in their customers’ lives, but also shows their appreciation for the impact they have. This can be seen in their “That Special Place in Our Hearts” blog post, where they thank their customers for helping them grow their business.

d. Denny’s

Denny’s is another brand that embraces a light-hearted and silly tone. Their brand voice is full of puns and wordplay and has created a unique and memorable brand image.

They have a “see you there” approach that leaves customers feeling good, even if they’re visiting a Denny’s for a quick coffee and donut. Their voice is fun and inviting, and their brand promise is clear and consistent – “We’re like your grandma’s diner, but cooler.”

e. GoDaddy

Next up is GoDaddy. This brand has a strong and consistent voice, but it’s a little on the serious side. GoDaddy’s brand voice is direct and assertive, and works well to convey the message behind their brand promise – they are the world’s largest website provider.

This voice is reflected in the way they address their customers, and is especially prominent in their advertising campaigns.

f. Oreo

Oreo has a strong and consistent voice that is playful and light-hearted. They have built their brand around the idea that “twisting and turning are what we do”, and have created a unique and memorable brand identity through this.

This playful style is seen through their social media posts, product packaging, and marketing campaigns. It is also reflected in their customer service approach, which is often light-hearted and silly, but always professional.

g. Old Spice

Old Spice has a strong, confident, and humorous brand voice that is instantly recognizable. They frequently poke fun at their competition and have made a brand identity for themselves based on being “not for women”.

Their voice is confident and assertive, but also light-hearted and humorous. This is seen in their product descriptions, as well as their social media posts, where they frequently interact with their customers.

h. Burger King

Burger King has a silly and light-hearted approach that is both playful and bizarre. Their brand voice is strong and consistent, and they stand out from the competition thanks to their “not like the other guys” approach.

They have a silly and light-hearted tone that is reflected in their product descriptions and social media posts. They also have a unique approach to their customer service, which often includes strange and bizarre messages.

i. The Home Depot

The Home Depot has a strong and confident brand voice that is both assertive and direct. Their voice is consistent and conveys the message behind their brand promise – they are the world’s largest home improvement retailer.

This strong and confident tone is seen in the way they address their customers, as well as in the content they publish. They have a direct and assertive approach that has helped them become recognized as a leader in their industry.

j. Dollar Shave Club

Dollar Shave Club has a comical, silly, and tongue-in-cheek approach that is both playful and bizarre. Their brand voice is strong and consistent, and has helped them create a unique and memorable brand identity. Their approach is silly, playful, and often bizarre, but it works well to convey the core message behind their brand – they are the world’s largest online provider of razor blades.

This approach is reflected in their product descriptions and social media posts, as well as their customer service interactions. This approach has helped them stand out from the competition, and has even helped them expand their product line beyond just razor blades. With the release of their “shark sock”, they have proven that they are not afraid to be silly and off-the-wall.

Conclusion

Crafting a unique and recognizable tone of voice can help you stand out from the competition and resonate with your target audience. It’s not always easy to come up with something original, but luckily there are plenty of inspiring examples you can learn from. Jobs to be Done is a good method to solve this problem

Brand tone of voice is important when it comes to creating a long-lasting impact in your audiences. The examples discussed above cover a whole variety of tones of voice. You can pick up inspiration from any of the examples depending on how well they overlap with your brand’s identity!