Apple is reportedly planning to make its upcoming iPhone 15 series more budget-friendly, according to a report by Mac Rumours. The base models of the iPhone 15 and iPhone 15 Plus are expected to be less expensive than their predecessors, the iPhone 14 and 14 Plus.
The move comes as Apple looks to boost sales of its larger, plus-sized iPhone. By offering the iPhone 15 Plus at a more reasonable price point, the company hopes to attract budget-conscious customers who may have been hesitant to splurge on the more expensive models in the past.
The iPhone 15 series is expected to be released in September, and rumors about the devices’ designs and features have already begun to circulate. According to the report, the iPhone 15 will feature a 5.4-inch display, while the iPhone 15 Plus will sport a 6.1-inch screen. Both devices are expected to be powered by Apple’s latest A15 chip and will come equipped with 5G capabilities.
In addition to their improved specs, the iPhone 15 series is expected to feature a new design, with rumors suggesting that the devices will have an all-new, slimmer look. The devices are also expected to come with improved camera systems and a range of new features, including an always-on display and enhanced face recognition technology.
While the exact price points for the iPhone 15 series have not yet been announced, the decision to make the devices more affordable could be a smart move for Apple, especially given the current economic climate. Many consumers are looking for ways to save money, and a more reasonably priced iPhone could be just what they’re looking for.
The iPhone 15 series is shaping up to be a highly anticipated release for Apple fans. With its improved specs, new design, and more budget-friendly price point, the devices are expected to be a hit with consumers when they hit the market in September.