Tech giant Apple Inc. is reportedly planning to spend a whopping $1 billion annually to produce movies that will be released in theatres across the globe. According to sources familiar with the matter, the move is aimed at expanding the company’s footprint in the entertainment industry and grabbing a share of the lucrative theatre market.
As per a report by Bloomberg, the iPhone maker wants to air movies in thousands of theatres across the United States for at least one month. While the company’s previous original movies have either been exclusive to the streaming service or released in a limited number of theatres, the new move indicates that Apple is now looking to explore the world of traditional cinema.
The move is expected to attract big names in the film industry to work with Apple and could also pave the way for the company to participate in prestigious film festivals such as the Cannes Film Festival and the Sundance Film Festival.
While Apple has already made a name for itself with its popular streaming service, Apple TV+, the company has so far struggled to establish a significant presence in the traditional cinema market. However, the new plan to invest heavily in producing movies for theatres is expected to change that.
Sources suggest that Apple has already begun talks with major studios and independent producers to collaborate on upcoming movie projects. The company is reportedly looking to produce a diverse range of films, including comedies, dramas, and action films, with a focus on creating compelling and entertaining stories.
The move comes at a time when the entertainment industry is going through significant changes due to the COVID-19 pandemic. The closure of theatres and restrictions on filming have forced many production houses to explore new distribution models and rely heavily on streaming services. However, with the gradual reopening of theatres and the return of moviegoers, the theatre market is once again becoming an attractive proposition for content creators.
Apple’s decision to invest heavily in producing movies for theatres is expected to disrupt the traditional model of film distribution and create new opportunities for content creators. The move could also put pressure on other streaming services, such as Netflix and Amazon Prime Video, to explore the theatre market and expand their reach beyond streaming.
The news of Apple’s plans to produce movies for theatres has been met with excitement and anticipation from fans and industry experts alike. Many believe that the company’s entry into the theatre market could lead to a resurgence of the traditional cinema experience and create new avenues for independent filmmakers to showcase their work.
While the details of Apple’s movie plans are still being kept under wraps, it is clear that the company is serious about making a mark in the entertainment industry. With a massive budget of $1 billion annually and a focus on creating compelling and entertaining content, Apple is set to disrupt the entertainment industry and usher in a new era of film distribution.