Shopify is one of the most popular ecommerce platforms around, but with numerous plans on the offer, it can be difficult to know what your business really needs.
Shopify Plus is the most expensive on the list, but it comes with numerous features and capabilities that can help you succeed.
Find out more about the features, benefits, and costs of Shopify Plus to see if it’s the best choice for your business needs.
What is Shopify Plus?
Shopify Plus is an upgraded plan and the most advanced of all of Shopify’s tiers. As the highest offering, Shopify Plus has the most freedom for customization and scalability.
Every feature is included, so you can do more than the conventional platform allows you to. Other perks include B2B functionality, unlimited staff accounts, custom checkout options, and unrestricted use of apps, making it ideal for complex, growing businesses.
Benefits of Shopify Plus
For businesses that operate in several countries or want to offer international shipping, Shopify Plus offers the option to create store clones in various countries (.com, .ca, .au, etc.).
You can make up to nine alternate stores, making it easy to offer a culturally appropriate, tailored experience for different currencies and languages.
You could also create localized marketing campaigns based on what’s on trend in the target country.
Low Transaction Fees
Shopify Plus users have a lower percentage fee per transaction, at 0.15 percent vs. Shopify Advanced at 0.5 percent.
So, for a $100 transaction, you’re charged $0.15 with Shopify Plus and $0.5 with Shopify Advanced. Over a lot of transactions, those numbers can really add up.
Plus, if you use Shopify’s payment platform, you won’t owe transaction fees at all.
Thanks to Shopify Partners and ,Shopify Plus allows you to seamlessly integrate tools that benefit your business most.
You can use headless architecture for fully customized storefronts and present the best version of your design and content to your customers.
Websites tend to crash during high-volume sales periods, such as Black Friday or big sale days.
This not only loses you valuable sales, but creates an unpleasant experience with your site in the mind of your customer.
Because of this, many brands moved over to Shopify Plus, which boasts performance rates of 10,000 transactions per minute.
When the customers roll in, you’ll be able to enjoy all the sales without worrying about the site crashing.
What Features Does Shopify Plus Offer?
Shopify Plus comes with a lot of innovative features that can help you create branded, customized ecommerce experiences for your customers.
Here are some features on the offer:
Custom Checkout Pages
Many ecommerce stores bring developers in to make custom changes for their brand image and customer needs.
However, on most Shopify plans, you can’t customize the checkout experience.
Shopify Plus offers this feature, so you can customize aspects like the number of pages for the checkout process and the aesthetics of the page.
This is an excellent tool for conversion rate optimization.
Wholesale and B2B
Wholesale and B2B has been a challenge for many ecommerce platforms. Business owners had to maintain a separate site for the wholesale/B2B part of the business, increasing the expenses and workload.
Shopify Plus features a password-protected wholesale channel that B2B customers can access, which allows custom pricing, bulk discounts, tiered pricing, and wholesale only products.
Launching sales and products is a big part of ecommerce. Shopify Plus’s Launchpad tool was designed with this in mind and allows users to set up and track launch events, whether it’s a quick sale or a new product.
Launchpad offers handy settings and features for scheduling the start and end date for a sale event, automatic price adjustments, seasonal flash sales, themed launches, and more.
Best of all, you can track the performance of events with an analytics dashboard.
Unlimited Staff Accounts
Large ecommerce businesses typically have large teams, and may even have remote teams in different regions or countries.
Shopify Plus fosters collaboration by giving you unlimited staff accounts for your store.
This feature may not benefit a smaller business, but keep it in mind if you’re looking to scale anytime soon.
Script Editor is another customization feature that allows you to fully control and personalize the shopping experience.
Shopify has plenty of customization on its own, usually through third-party apps, but Shopify Plus expands on this with the option to develop and edit custom scripts.
This eliminates the need for additional apps for scripting.
Shopify Plus Costs
These are the prices for the three standard Shopify plans and Shopify Plus:
- Shopify Lite: This plan is $9 per month and ideal for websites that sell products and accept credit card payments.
- Basic Shopify: This plan is $29 per month and provides all the basic features for an ecommerce website.
- Shopify: This plan is $79 per month and provides tools for a growing ecommerce business.
- Shopify Advanced: This plan is $299 per month and includes up to 15 staff accounts, eight locations, and five languages.
- Shopify Plus: This plan starts at $2,000 per month and offers advanced features, performance, and control for high-volume ecommerce stores. Shopify Plus also promises tools to help increase conversion rates up to 18 percent and checkout rates up to 60 percent.
Keep in mind that some businesses will have a variable fee for Shopify Plus, based on the specific settings.
While there’s no charge to migrate from Shopify to Shopify Plus, some platforms may charge a migration fee, so check in advance.
Another aspect of Shopify Plus pricing to keep in mind is that this upfront fee comes with lower transaction fees with a third-party payment processor. With Shopify Payments, there are no transaction fees.
Though Shopify Plus has many desirable features, some of them may be overkill for smaller ecommerce businesses and not worth the added expense.
If you’re planning to scale soon and need these features, however, upgrading to Shopify Plus is the best choice.
Making the Move to Shopify Plus
Shopify Plus is a great advantage for your business, but making the switch is a big decision. Be sure to do your research on the features, benefits, costs, and capabilities of Shopify Plus to ensure it’s appropriate for your business and worth the investment.