Meta rolls out its paid verification in Australia, New Zealand
Social media giant, Meta, has introduced its new paid subscription plan, called “Meta Verified,” in Australia and New Zealand, according to reports from TechCrunch. The subscription plan provides Facebook and Instagram users with a range of additional benefits, including access to a verified label, improved reach, increased protection from impersonation, access to customer support, and exclusive stickers. The new service was announced shortly after the company’s trial of a similar paid verification service for mobile devices, priced at $14.99 per month.
This subscription plan is available to any Facebook or Instagram user in Australia and New Zealand, with the company stating that it is aimed at helping users build their online presence and better protect their online identity.
The verified label, for example, will enable users to build trust with their audience and increase their following, while improved reach will allow them to reach a larger audience, potentially leading to more engagement and increased revenue. Additionally, access to customer support and protection from impersonation will help users feel more secure and confident while using the platform.
Meta has been testing its paid verification service for some time now, with a trial run on mobile devices earlier this year. The company is now expanding the service to include more countries, with Australia and New Zealand being the latest additions. The move comes as the company seeks to increase its revenue streams, with paid subscriptions being one way to achieve this.
While some users may balk at the idea of paying for access to certain features on social media, Meta argues that the benefits provided by the Meta Verified plan are well worth the cost. The company has stated that the subscription plan is designed to help users “maximize their potential on the platform” and build a stronger online presence. With the increasing importance of social media in our daily lives, and the potential for it to be used for business and marketing purposes, the benefits provided by the Meta Verified plan may prove to be invaluable to many users.
The launch of Meta’s paid subscription plan in Australia and New Zealand is a significant development in the world of social media. While it remains to be seen how popular the new service will be, it is clear that Meta is committed to expanding its revenue streams and providing users with the tools they need to succeed online. Whether or not users will be willing to pay for access to these tools, however, remains to be seen.