Although you won’t make Shopify profitable quickly, there are a few things you can do to turn your Shopify store visitors into regular customers.
Shopify is a robust e-commerce platform that enables business owners to sell their products online without starting from scratch. Shopify was launched in 2006 to provide easy-to-use software for administering an online business to small and large organizations.
Shopify offers its app store where entrepreneurs can find apps for everything from finance to marketing! Shopify is one of the most widely used e-commerce platforms today.
New Shopify users or those looking to extend their existing Shopify businesses are critical to turning visitors into regular customers to enhance Shopify conversion rates and increase customer lifetime value and average order value.
By 2022, eCommerce sales are expected to reach USD 5.4 trillion. The only problem is, where do you acquire some of that?
Here are seven techniques to boost Shopify conversion rates by converting visitors to regular customers in your Shopify store.
Why does your Shopify store receive traffic but no sales?
Some established stores may be getting plenty of foot traffic, but sales aren’t flowing in.
In that circumstance, you must put yourself in your customers’ place. People are hanging around in your store, but they aren’t enjoying themselves. What is the reason for this?
Here are some of the reasons why your visitors aren’t converting:
- Less trustworthiness: Shoppers have learned to spot frauds and look for reasons to believe in the brands they buy from. Create trust by displaying customer evaluations and other forms of social evidence, as well as emphasizing your commitment to their protection.
- Navigation is a mess: You want to make it as simple as possible for your customers to discover exactly what they want. Therefore your navigation needs to be spot on. To get customers to the product they want faster, include your Shopify collections in your navigation menu and throughout your webpage.
- The store’s layout: Your store will be forgotten if it looks exactly like everyone else’s. Or, at the very least, it appears to be getting worse. You want to make customized store pages that are completely consistent with your brand so that no one forgets who you are. Make it appealing to the eye, and make it appear to be you.
- The audience is incorrect: You may be attracting the wrong crowd. It would help if you corrected it so that the right buyers can find and buy your product, whether your SEO is misleading searchers or your paid marketing campaign is targeting the wrong demographics.
- Lack of mobile-friendliness: People are increasingly shopping and purchasing on their mobile devices. Don’t lose out on crucial visitors by failing to optimize your store pages for mobile.
- Descriptions of the products: They are shopping for the products; therefore, they have no incentive to stay if you haven’t taken the time to adequately and evocatively describe them.
- Incorrect messaging: You may be doing yourself a disservice if you direct all of your traffic to your homepage. Knowing your various audiences is a boon because it allows you to direct them to landing pages with a more targeted message to increase conversions.
- Images of poor quality: Your photos, like your descriptions, are the final element of product marketing for the incredible items you’re trying to sell. Ensure that your photographs are of excellent quality and stick to best practices so that your customers can get a true sense of what you provide.
At e-commerce, what is a reasonable conversion rate?
In e-Commerce, conversion rates are such an important indicator that they may make or ruin your firm. What is the optimum conversion rate when it comes to conversion rates?
An e-Commerce store’s conversion rate is typically between 1% and 2%. If you use all of the ideas in this book, your conversion rate may increase to 3 percent -4 percent.
Any online store should aim for a 2 percent or higher conversion rate as a minimum. It’s time to move on to more complex approaches once you’ve completed everything in these ways.
The following are some of the advantages of focusing on raising CRO:
- Increase the amount of money you make and the number of customers you have.
- Easily persuade your visitors to buy with little to no effort.
- Increase the rate of involvement by a significant amount.
- Determine which aspects of your site are most popular with visitors and improve them for even greater results.
Making your website more conversion-friendly is simple. Following this advice to better conversion rate optimization should result in a more streamlined, well-designed site that converts users into customers at a higher rate.
Here are the 7 ways to turn your Shopify store visitors into regular customers
1. Increase Your Website Speed
Finally, ensure that your website loads swiftly and correctly. Users will just click away if they are forced to wait for your website to load promptly. People lack the patience to wait for these things, and they expect websites to respond promptly. This is a common problem for e-commerce sites with a lot of things loaded at the same time.
When your website performs poorly, it appears unprofessional and raises worries about your company’s capabilities. You can’t afford to lose clients like this. Rather, put money into improving the speed and performance of your website. You’re competing with household names like Amazon.
2.Recognize your distinct selling proposition
What distinguishes you from others? You’ve probably heard of elevator pitches and how vital they are if you’re like most entrepreneurs. An elevator pitch is a brief presentation that can be completed in a single elevator trip. Learning how to sell online is just as vital as knowing how to sell in person.
The concept here is that sometimes less is more. Visitors who are bombarded with too much information may become irritated and leave. People don’t have time to wade through pages and pages of content on an e-commerce website.
It’s time to fully focus on your selling point and what makes you unique so you can communicate it to them fast and effectively. This should be reflected in your store’s branding, information on the homepage, and even product descriptions.
3.Create a Blog section
Blogs are quite beneficial to your marketing efforts. They’re another way to communicate directly with your customers, and they can help you establish trust. Your clients have inquiries that must be addressed. Even if you have an e-commerce site, you may use a blog to address client complaints and pain points.
The more information and value you can provide customers (without any strings attached), the more likely they are to believe you are the finest online merchant.
Blogging frequently also gives the impression that your company is dynamic, inviting, and trustworthy. It’s also a terrific area to demonstrate how your greatest goods work.
4.Setup an email list
Although the phrase “build an email list” may seem antiquated, it is still a valuable tool for connecting with your customers. Many small businesses believe they don’t need an email list because of social media.
You already communicate with your fans on social media, so you don’t need anything else, right? Wrong. Your social media followers are not your property, and they have the right to unfollow you at any time.
An email list allows you to communicate directly with your potential consumers. You may nurture these users through the conversion process by gathering emails on your e-commerce website.
They may not be ready to buy the first time they visit your website, but if you provide them a discount code in the near future, they might be.
5.Improve Your Website
You’re losing users before they even start the customer journey if your design isn’t up to par. Your website should be user-friendly, which means it should be easy to navigate. Avoid packing too much material and design into your websites and pages.
When it comes to online enterprises, less is usually more. You’ll need to optimize this for your audience depending on what you use to design your e-commerce website.
6.Make use of social proof
Social proof is a technique for gaining user trust. Social proof includes testimonials, influencer endorsements, and even customer reviews. It’s worth its weight in gold to have social evidence.
You can preach all you want about how great your products and services are, but reviews are 12-times more trustworthy than your descriptions.
Make sure social proof is prominently displayed on your website, particularly for your most popular products. On Shopify, reviewbit will help you to easily build social proof.
7.Get feedback from customers
Customer reviews, depending on the type of goods you sell, can be an efficient strategy to boost conversions. Customers want to buy from a company they associate with high-quality items and excellent service, and happy customers are more likely to leave a positive review.
While some customers may never leave a review, many Shopify business owners encourage previous customers to do so by providing discounts or gifts in exchange for their candid feedback.
According to a survey, 27% of buyers rely on reviews and social evidence to decide which business to support. Only 24% of customers, on the other hand, study an e-Commerce business online review before making a purchase.
Customers nowadays have a lot of choices, and reviews can help you limit them down and enhance your store’s conversion rate.
It’s easier than ever to run or market your e-commerce business online, but only if you know how to convert users into purchasers. Getting people to visit your website isn’t enough.
You must also convert people into clients and keep them interested for them to return. Are you ready to begin? Take a look at the suggestions above. They’ll start establishing an audience and increasing sales right away.
Read: Shopify login process